Since last October, the Digital Pharma Series™ Team has been busy. We traveled to Rome, Italy, where we partnered with Merck Serono; to Shanghai, China; and to San Francisco, and now we are back in Philadelphia, where we are holding the largest life science marketing conference globally. We are extremely excited to move to a new home at the Pennsylvania Convention Center in downtown Philadelphia, where we have reserved a dedicated area to accommodate our ever-expanding number of speakers, attendees and sponsors. The result will be the most interactive Digital Pharma East experience to date. This year we have seen more and more pharma/med device companies begin or continue their journeys to become evolved digital organizations. Austerity, a dynamic customer behavioral mix, and even the evolution of who your customer is continues to put pressure on the pharma industry to do business in a different way. It is no longer acceptable to focus solely on overcoming the challenges of today; we as an industry need to start thinking about the future. Embrace the potential of digital health for the future of your business with our expert speaker faculty, who can teach you how to: A). Optimize your speed and flexibility: Diff erentiate the order of magnitude in product life cycles B). Create an adaptive company culture: Account for the absence of a “fail fast" mentality that exists in startups and other business sectors C). Execute, execute, execute: Balance speed, relevance, demands and utility